Social cognition
Social cognition refers to the study of how a number of people encode, store, manipulate and process social information in several situations. Social cognition normally focuses on issues relating to information processing. Social cognition generally falls under the category of cognitive psychology. The exploration of biological basis relating to social cognition is called as social cognitive neuroscience. Social cognition came into existence in the year 1970 with the formation of cognitive psychology. Social cognition theories show that a lot of information in the brain is generally represented in the form of cognitive elements. Some of the cognitive elements include schemas, attributions and stereotypes. Social cognition theories are applied to many fields rather than cognitive psychology itself. The social schema theory is a highly recognized theory of social cognition. Social schema researches are often interested to find out various facts relating to human mental processing. They are also interested to investigate on how the human brain is capable of storing, manipulating and retrieving information as a computer does. At times social cognition researchers study about the various regulations of activated schemas. Social cognition primarily deals with the study of human computer interaction and implements several schemas for proving solutions to the arising problems.